Case Studies
Everything I'd want to see before hiring me
What the problem actually was, what I built, what happened, and where the numbers stop.
Every study
Nineteen people walked in. The machine knew who was ready.
Australia — A qualification engine for a five-figure product. One free class in, three sorted lanes out, one closed deal.
The customer who fired my best idea
Australia — A three-product ladder, rebuilt around the real enemy. One stranger at an expo found it.
Building a brand that didn't exist yet
Australia — From a name and an idea to a positioned brand with a product machine designed to keep making more.
The launch, and the clicks that were lying
Australia — A full launch for a product nobody was searching for, plus the fake-traffic hunt that saved the budget.
The starting gun
USA — The market shifted overnight. A two-audience campaign built at speed, with every sentence lawyer-proof.
Same guy. Same camera. 97 views, then 438,000.
Philippines — A framework built from viral-content research and viewer psychology, tested on two creators in unrelated niches.
Our customers hated our industry. So we stopped selling to them.
USA — A community-first ground game built when the content plan stalled, through the year the primary carrier walked away.
Systems & fixes